Natural Charm

Your Natural Charm will light up the room with this creamy mauve purple shade.

12ml / .4 fl oz

4.7
Rated 4.7 out of 5 stars
40 Reviews
$16.00
/
20% OFF your first order. Use code: NAIL20
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Color: Natural Charm
Chai
Mudslide
Natural Charm
Oud Mood
Pecan Pie
Posh Forever
Teak
Woodstock
You Autumn Know

Luxurious nail polishes that deliver gel-like wear and shine with effortless application. Formulated to provide nails with the perfect balance of strength and moisturization, lakurs are a breakthrough combination of high-impact color and our proprietary kur® care—the result of a mindful approach that fuses the best of clean ingredients and effective, professional-level technology.

  • Features Londontown’s signature 21+ free formula—which never contains formaldehyde, toluene, phthalates (including DBP), formaldehyde resin, camphor, xylene, ethyl tosylamide, TPHP, bisphenol A, and more
  • Vegan, breathable, gluten-free, and cruelty-free

Start with any kur base coat. Once the first layer has dried, apply 1-2 coats of lakur as needed. Let the polish dry for 10-15 seconds and seal with any kur top coat. To expedite the drying process, apply 1-2 drops of Accelerating Drying Oil at the cuticle and allow the oil to run to the free edge of the nail. For best results, reapply top coat every 3-4 days to lock in color and help extend wear time.

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Bentonite, Acrylates Copolymer, Brassica Campestris (Rapeseed) Seed Oil, Allium Sativum (Garlic) Bulb Extract, Biotin, Calcium Pantothenate, Oenothera Biennis (Evening Primrose) Oil, Chamomilla Recutita (Chamomile) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Benzophenone-1, Silica, Aqua, Trimethylpentanediyl Dibenoate, Phenoxyethanol, Propylene Glycol, Alcohol Denat, Ferrous Gluconate, Tocopheryl Acetate (Vitamin E), Carthamus Tinctorius (Safflower) Seed Oil. May Contain: CI 77891, CI 77491, CI 19140, CI 15850, CI 77266

$16.00
/

WHY

IT'S SPECIAL

The key to lakurs’ signature, chip-resistant longevity is Florium Complex, our custom blend of natural botanical extracts and restorative plant oils.

• Sophisticated, supercharged polish offers ease, efficacy, and a salon-quality experience.
• Pro-Contour Brush and self-leveling color ensure an effortless, streak-free application.
• Combines high-impact pigment with hydrating kur care so nails never dry out.

Natural Charm
INGREDIENTS

KEY

INGREDIENTS

Florium Complex = Botanicals extracts + Flower Oils + Vitamins

• Rapeseed Flower Oil- Ultra-emollient + Strengthening
• Cucumber Extract- Nutrient-rich + Hydrating
• Garlic Extract- Fortifying
• Evening Primrose Oil- Restorative + Replenishing
• Chamomile Extract- Calming
• Vitamin E- Antioxidant + Anti-yellowing

4.7
Rated 4.7 out of 5 stars
Based on 40 reviews
Total 5 star reviews: 32 Total 4 star reviews: 5 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 0
93%would recommend this product
Ease of UseRated 5.0 on a scale of 1 to 5
Length of WearRated 4.7 on a scale of 1 to 5
Write a Review (Opens in a new window)
40 reviews
  • K
    Karen N.
    Skin Tone Medium
    Rated 3 out of 5 stars
    1 week ago
    Color is not what I expected

    Not close to the color advertised. Was somewhat disappointed because I have anOPI color exactly like this.

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 4.0 on a scale of 1 to 5
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    L Profile picture for LONDONTOWN
    LONDONTOWN
    8 hours ago

    Thank you for sharing your feedback with us, Karen. I'm sorry to hear that Natural Charm wasn't the color you were expecting. We understand that buying online can sometimes be tricky when it comes to colors, and we apologize if our representation didn't match your expectations, especially since you already have a similar shade.

    Our customer service team has reached out to gather more details and see how we can make this right. We appreciate you taking the time to share your review, as it helps us continuously enhance our products and services.

    We appreciate you taking the time to share your honest review. We hope you'll give us another opportunity to exceed your expectations in the future.

  • JG
    Jennifer G.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Pros Chip-Resistant, High Shine, Would Buy Again, Conditioning, High Impact Color
    Rated 5 out of 5 stars
    1 year ago
    Easy neutral!

    Love this color even more on! It went on smooth & dried super fast! It’s definitely going to be a staple color especially for fall!

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
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  • CD
    COlleen D.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Pros High Impact Color
    Rated 5 out of 5 stars
    5 days ago
    Great

    Beautiful color

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 3.0 on a scale of 1 to 5
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  • K
    kathy
    Rated 3 out of 5 stars
    4 weeks ago
    3 Stars

    Color not as advertised

    Was this helpful?
    L Profile picture for LONDONTOWN
    LONDONTOWN
    9 minutes ago

    Thank you for your feedback, Kathy! We appreciate you taking the time to share your experience with the product. The color may appear differently due to factors such as skin tones, undertones, and lighting. We’re sorry it didn’t meet your expectations, and we truly value your input as we continue to improve our products!

  • LE
    LORI E.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Pros Chip-Resistant, High Impact Color, Would Buy Again, Conditioning, High Shine
    Rated 5 out of 5 stars
    1 month ago
    COLOR

    LOVE THIS COLOR

    Ease of UseRated 5.0 on a scale of 1 to 5
    Length of WearRated 5.0 on a scale of 1 to 5
    Was this helpful?