LONDONTOWN’s story begins in my family’s flower garden in Radlett, England. In an effort to hydrate hands and nails, my grand-aunt hand-picked and blended flower oils and botanicals to create a healing remedy that restores moisture and ensures protection from the crisp, dry English air.
Years later, while pregnant and in search of a safe and effective way to restore nail damage, my grand-aunt suggested that I implement our family’s botanical recipe into a nail care routine. After trying countless products without success, I decided to put the family formula to the test. I was amazed at the results! Almost immediately, I saw the natural botanicals transform my nails into visibly harder, longer and stronger looking nails! At that moment I knew we had to share our natural family formula with the men and women, who like me are in search of a thoughtful and holistic approach to nail care.
Infusing our family remedy, now known as Florium Complex into both nail care and color products, we created LONDONTOWN, the first and only nail treatment and color line that works synergistically to improve nail quality and manicure length with every application. LONDONTOWN’s groundbreaking Florium Complex formula has quickly grown a celebrity following and become a celebrity stylist and beauty editor favorite. With a modern sophisticated concept in mind, we combine nail care science with the restorative properties of Britain’s rapeseed flower oil, evening primrose oil, chamomile, cucumber and other essential vitamins to deliver products that go beyond the surface and provide care to the entire nail.
Proudly made in the United States, LONDONTOWN’s name pays tribute to my family’s small flower garden and the restorative properties of Britain’s rapeseed flower oil!